Get In Touch
Juri Saloid
juri @ saloid.de
Ph: +49 89 921 356 23

Server-side Tracking

Server Side Tracking Implementation is a comprehensive service that focuses on enhancing your website’s data collection capabilities by shifting the tracking process from the client-side to the server-side. This approach not only improves the accuracy and reliability of data gathered but also ensures better compliance with privacy regulations. With our expertise in implementing server-side tracking, we help you gain valuable insights into user behavior, optimize marketing campaigns, and make data-driven decisions for your business growth.

Our Data Privacy & Compliance Strategy ensures that your server-side tracking implementation adheres to the latest privacy regulations and industry best practices. We begin by conducting a thorough audit of your existing tracking setup, identifying potential compliance issues and areas for improvement. Then, we work closely with your team to design and implement a server-side tracking solution that safeguards user privacy, complies with regional regulations, and maintains the integrity of your data.

Key steps in our Data Privacy & Compliance Strategy include:

  1. Audit & Assessment: Evaluating your current tracking setup, data collection methods, and compliance with privacy regulations.
  2. Solution Design: Crafting a customized server-side tracking solution that meets your business goals while ensuring data privacy and compliance.
  3. Implementation & Testing: Deploying the server-side tracking solution and rigorously testing it to guarantee accurate and reliable data collection.
  4. Monitoring & Optimization: Continuously monitoring the performance of your tracking setup and providing recommendations for enhancements and optimizations.
  5. Training & Support: Offering ongoing support and training to your team, ensuring they can confidently manage and interpret the data gathered through server-side tracking.
Task

One of the challenges we faced while working on a server-side tracking implementation project is handling the intricacies of different tracking platforms and third-party APIs. Our clients used a mix of marketing tools and analytics platforms, each with its own set of unique requirements, limitations, and configurations.

Back