Google Analytics 4 (GA4) Migration

Our “Google Analytics 4 (GA4) Migration” service assists businesses in transitioning from the previous Universal Analytics (UA) platform to the more advanced and feature-rich GA4. We guide you through the entire migration process, from setting up a new GA4 property to configuring events, goals, and conversions, ensuring a seamless transition without losing any valuable historical data. By leveraging GA4’s enhanced capabilities, we help you gain deeper insights into user behavior, improve your marketing efforts, and make more informed decisions for your business.

Our Data Continuity & Enhanced Analytics Strategy ensures a smooth migration to GA4 while maintaining data integrity and leveraging the platform’s advanced features. We work closely with you to understand your business goals, identify critical metrics, and implement a tailored GA4 setup that addresses your specific needs.

A common challenge during GA4 migration projects is ensuring data continuity and consistency, as GA4 introduces a new data model and different tracking mechanisms compared to UA.

To overcome this challenge, we follow these steps:

1. Dual Tagging: We set up a parallel tracking infrastructure, running GA4 alongside UA, which allows for data collection and analysis using both platforms during the migration process.
2. Historical Data Preservation: We ensure the preservation of historical UA data by maintaining the existing UA property and creating a new GA4 property, allowing you to access and compare data from both versions.
3. Customized Event Mapping: We work with you to identify key events and goals in your existing UA setup and map them to the new GA4 event schema, ensuring consistency in data tracking and reporting.
4. Thorough Testing: We rigorously test the GA4 implementation to ensure accurate data collection and tracking of key metrics, addressing any discrepancies or issues before the final migration.
5. Training & Support: We provide your team with training and support on the new GA4 platform, helping them understand and utilize the enhanced features and reporting capabilities to drive better decision-making.